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Does a Low Price Mean Good Value or Bad Quality? | TIME
Nov 14, 2012· “Most people simultaneously believe that low prices mean good value, and that low prices mean low quality,” Steve Posavac, a professor of marketing at Vanderbilt University and one of the study’s authors, explained via e-mail.
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These low price mattresses won’t provide the durability and quality of some of the higher end models, but they’ll be a major step up from a hand-me-down or thrift store mattress. They also tend to have shorter warranties than higher-priced mattresses.
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High Quality, Low Price
Partnering with an audited, transparent contract manufacture that provides a high-quality product at a fair price is the brand owner’s best bet to avoid the cost of recalls, FDA warning letters and cease-and-desist orders later.
Price-Quality Relationships by Steven M. Shugan
At low prices, small changes in price correspond to large changes in quality. At higher prices, small changes in price correspond to smaller changes in quality. ... the unfamiliarity argument could only be used for a new product or a durable good whose sales depend mainly on first purchases. ... price-quality relationships exist. It is only ...Published in: ACR North American Advances · 1984Authors: Steven M Shugan
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